Sportsbook · One site compared
Sites Like Sportingbet
Sites like Sportingbet, judged on what Sportingbet’s own record shows for sports betting: Bally Bet.
It shares at least two of the things Sportingbet’s record is noted for, including NFL and NBA markets. It is run by a different licence holder.
By Simon Joshua, iGaming content writerPublished
The site at a glance
Run by another licence holder
It is not on Sportingbet’s licence account.
Sportingbet: what its record shows
Every comparison below is set against this record. A line missing here is not on record, which is not the same as Sportingbet not having it.
- Kind of site
- Sportsbook
- Sports betting on its menu
- Sports betting
- Noted for
- NFL and NBA Bet builder In-play betting Horse racing
- Sports betting
- A sportsbook covering football, tennis, golf, Formula 1, rugby union and cricket, with Build a Bet, in-play betting, horse racing, NFL and NBA markets and virtual sports
- Its menu
- Slots · Jackpot games · Live casino · Table games · Crash games · Sports betting · Virtual sports
- Record dated
- 17 August 2026 and 12 October 2026
Bally Bet: NFL and NBA markets, plus a bet builder
| Kind of site | Sportsbook |
|---|---|
| Run by | Gamesys Operations Limited Different licence holder |
| Sports betting on its menu | Sports betting |
| In common with Sportingbet | NFL and NBA Bet builder In-play betting |
| Sports betting, as recorded | A sportsbook covering NFL, NBA and UK markets, with in-play betting, acca bets and Bet Builders |
| Its menu | Slots · Jackpot games · Live casino · Live game shows · Scratchcards · Sports betting |
| Stated as not offered | bingo and Slingo |
| Game studios named | Evolution, Blueprint, Pragmatic Play, Light & Wonder and Games Global |
| App | An app is on record for the site |
| Record dated | 28 September 2026 and 12 October 2026 |
Bally Bet is a sportsbook run by Gamesys Operations Limited, a different licence holder from Sportingbet. Both records show NFL and NBA markets, a bet builder and in-play betting.
It is worth a look if you follow American sports: on that point the two records agree.
Bally Bet’s record does not mention horse racing, which Sportingbet has on record, so this comparison leaves that open.
Side by side
| Sportingbet’s traits | Sportingbet | Bally Bet |
|---|---|---|
| NFL and NBA | On record | On record |
| Bet builder | On record | On record |
| In-play betting | On record | On record |
| Horse racing | On record | Not on record |
– means the site’s record does not mention it: unknown, not absent. ✕ appears only where a site states it does not offer something.
More sites like Sportingbet
These also have sports betting and share at least one of Sportingbet’s recorded traits, without a full comparison on this page. Same order as above; not a ranking.
Sportsbook · Different licence holder
In common: horse racing, a bet builder and in-play betting.
Sportsbook · Same licence account as Sportingbet
In common: horse racing, a bet builder and in-play betting.
Sportsbook · Same licence account as Sportingbet
In common: horse racing, a bet builder and in-play betting.
Sportsbook · Different licence holder
In common: horse racing, a bet builder and in-play betting.
Sportsbook · Same licence account as Sportingbet
In common: a bet builder and in-play betting.
Who runs Sportingbet
Sportingbet is run by LC International Limited. In the Gambling Commission register copy of 5 October 2026, sportingbet.com is listed as active on account 54743 (licence 054743-R-330863-015). Register entry for LC International Limited
Ladbrokes, Coral, bwin and Gamebookers are on the same licence account and appear above, because they pass the same test as any other site. Also on the account, listed for ownership only: Foxy Bingo, Party Casino, Gala Bingo, Foxy Games, Gala Spins, Gala Casino, PartyPoker. Being on one licence does not make two sites alike.
More on the group: Entain brands on this site.
Questions about sites like Sportingbet
Which sites are like Sportingbet?
On the records used here, Bally Bet is compared with Sportingbet in full on this page, and BetVictor, Ladbrokes, Coral, talkSPORT BET and others also share at least one of its recorded traits. They are listed because they have sports betting and share what Sportingbet’s record is noted for, not because of who owns them.
Does Sportingbet have sister sites?
Yes. In the Gambling Commission register copy of 5 October 2026, Ladbrokes, Foxy Bingo, Coral, Party Casino, Gala Bingo, bwin, Foxy Games, Gala Spins, Gala Casino, Gamebookers and PartyPoker are on the same licence account as Sportingbet (LC International Limited). A sister site is not automatically a good alternative: each one is held to the same test as any other site.
Who runs Sportingbet?
Sportingbet is run by LC International Limited, Gambling Commission account 54743, licence 054743-R-330863-015. sportingbet.com is listed as active on that account in the register copy of 5 October 2026.
Which sites like Sportingbet also have NFL and NBA markets?
Bally Bet has NFL and NBA markets on record, as Sportingbet does. A site missing from that list may still have it: its record simply does not say.